Dashboard Information

What is the Australian Trade Mark Search?
Australian Trade Mark Search is the search and information discovery system for public trade mark data. Australian Trade Mark Search made searching for Australian trade marks easier for small businesses and introduced powerful features for intellectual property professionals.
Cost per transaction
Measures the cost per page view by dividing the total number of unique page views by the monthly operating cost.
User satisfaction
Measures the number of users who do not submit negative feedback as a percentage of total users
Digital take-up
Measures the number of users who retrieve trade mark information (such as an application’s status) using the online system, as opposed to contacting the agency’s call centre for this information.
Completion rate
Measures the percentage of sessions that progress through the search page to other information (sessions that are not “bounced”).